Michael Fergusson – Chief Executive Officer Michael has raced giraffes, terraformed a planet, and hunted vampires, and that was just this morning! He learned to touch type by hunting sharks, and has travelled the entire Oregon Trail without getting scurvy. He also believes that playing is one of the most meaningful and productive things we can do. Michael is the CEO and Founder of Ayogo, a company that has won many awards for their use of game psychology and social networks to help patients take control of their treatments. For this work, Michael was Ernst & Young's Social Entrepreneur of the Year, and was recently named to the PharmaVOICE 100, a peer-nominated list of the 100 most inspiring people in Life Sciences. Michael has been a multi-gold medalist and grand champion at the Western Canadian Martial Arts Championships and lives in Vancouver with his beautiful family, very happy to be alive at this particular time in history.