Until this year, it was impossible for healthcare consumers in North Carolina [1] to find out the average out-of-pocket cost for medical and surgical procedures.
But in January, Blue Cross and Blue Shield of North Carolina [2] unexpectedly launched an online site that allows the general public to see how much it pays particular providers for certain services. The insurer's move was spurred in part by a state price transparency law.
Story Date:
August 29, 2015
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