When it comes to getting the word out about consumer products, Procter & Gamble (P&G) has etched into the American lexicon everything from Charmin® toilet paper and Crest® toothpaste to Vicks® cough drops. So when a collaborative of business leaders and medical care providers in the conglomerate’s hometown of Cincinnati went looking for ways to tap into what people understood about health care and the ABCs of quality diabetes treatment, they turned to a P&G brand specialist.
Story Date:
March 11, 2014
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